Reduvit Plus is a proudly South Africa multivitamin, formulated by South Africans, for South Africans. This product is highly popular among the older population. ER Digital’s challenge is to get the word out to the youth, that this product is here, it’s effective, and it’s affordable – all on social media.
Our chosen platforms for the challenge are Facebook, Instagram and Twitter. Although Twitter was not a first choice, the brand already had an account and a few experimental posts proved this platform to be very effective. Who knew? Twitter isn’t quite dead yet after all.
Quantify Your Future
At the end of 2020, ER Digital took on the management of the existing social accounts for Quantify Your Future. Quantify Your Future is a project of SAGEA, which provides information and insights to potential learners and students, in order to enhance their understanding of new roles emerging in the world-of-work, and opportunities related to future careers.
It’s a vast, interesting and fast-developing field, and one that poses unique challenges within South Africa. Of course we took on the challenge with full enthusiasm, and are going strong on Facebook, LinkedIn and Instagram.
The Pretoria Boeremark already had a Facebook page up and running when ER Digital stepped in. We share the running of the page with volunteers from the Boeremark committee. Initially, our role was to provide content creation to those exhibitors who chose to make use of our services.
In addition to the Facebook page, we launched an Instagram account for the Boeremark, which proved to be incredibly popular, and is still growing strong. At the end of 2021, our role expanded to page management and content creation for the Boeremark itself.
uMaStandi (now TUHF21)
uMaStandi’s socials are run across Facebook, Instagram and LinkedIn, and are geared to educate South Africans about the organisation and what they do, as well as encourage investors. Since beginning management of these pages late in 2020, we have seen a great uptake in interaction and have gathered valuable insight into the brand, resulting in new products, areas of finance and assisting in the positioning of their 2021 rebrand.
Bremner Advisory is a forward-thinking virtual financial consultancy. They provide accounting services and advice to businesses and individuals, making use of cloud-based tools and new technology. The approach was born of necessity during the COVID pandemic, but has proven not only effective, but very popular.
ER Digital provides social media planning, content creation and management to Bremner Advisory across three platforms. It is an absolute pleasure working with a company that loves innovation and knows just how to apply it.
ER Digital launched PBT Group’s Facebook and Instagram channels mid-2021, to focus on recruitment and awareness of both PBT and the greater Data Science industry. PBT Group had been active and successful on LinkedIn for quite some time, but realised that a younger audience tends to be on different platforms.
Communication plans and strategies are created in collaboration with their PR Company, Ink & Co [link]. ER digital manages content creation as well as the pages and linked communities.